Baseball club unveils new uniform, logo under new sponsorship
By Yoo Jee-ho
SEOUL, Jan. 15 (Yonhap) -- South Korean baseball club Kiwoom Heroes on Tuesday unveiled their new uniform and logo for the 2019 season, having signed a new corporate sponsorship deal with local securities firm Kiwoom.
Formerly known as the Nexen Heroes in the Korea Baseball Organization (KBO), the Seoul-based club will now be called the Kiwoom Heroes. The club and the company signed the five-year deal worth 10 billion won (US$9.5 million) in November.
The Heroes maintained their signature colors of burgundy and white. On their emblem, the word "Kiwoom" is written across the image of a baseball.
Star players for the club, including two former regular season MVPs, Park Byung-ho and Seo Geon-chang, trotted out new home and away jerseys, with the only major change being the name of their new sponsor across the chest.
"This is a new beginning for us, and we'll try to reach new heights this year and win a championship," Park said of a franchise still seeking its first title.
The Heroes, who play out of Gocheok Sky Dome in western Seoul, joined the KBO in 2008 in place of the cash-strapped Hyundai Unicorns. They were initially called the Woori Heroes, with the company Woori Tobacco holding the naming rights.
They later reached a new deal with Nexen Tire in 2010 and were renamed the Nexen Heroes.
jeeho@yna.co.kr
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